Overview

Digital Marketing involves the promotion of products or services with the aid of digital devices and technology. In recent years, digital marketing has exploded onto the marketing scene, and traditional marketers and old-school companies have struggled to keep up with the ever-changing world of Internet marketing while customers, leads, and clients have become more adept in this new landscape. Hence, SAGE University Indore designed the BBA Digital Marketing program to help students understand the strategies and tactics for the digital promotion of a firm. Students will learn to apply management theories and techniques important in an increasingly digital business environment.

Program Features

Student Development Programs (SDP): Specialized courses are conducted for students' holistic development and skill development.

Support for Differentiated Learners: The program will admit a diverse group of students that differ in terms of their intelligence, efforts, and interests.

Bridge courses as part of the Induction/Orientation Program: Induction/Orientation programs of around 2 weeks are designed to familiarize first-year students with the degree and university activities.

Mentoring Scheme: Every Student will be attached to a Faculty Mentor to aid them in handling their Personal and Academic Issues.

Extra-curricular Activities: Organizing/Participation in extracurricular activities is utilized as a means to help students develop confidence and skills.

Participation in Workshops, Seminars and Writing/Presenting Papers: In order to develop a mindset for researching across topics students are encouraged to participate in Workshops, Seminars and Writing/Presenting Papers.

Library Visit and Utilization of E-Learning Resources: For enhancing the knowledge and engagement of students, they have regular scheduled visits to the Library and E-Learning Resources.

Program Highlights

Industry-Focused Programs: The Curriculum and Syllabus content is validated and approved by Industry professionals.

Case-Based Teaching and Learning: The Case-Based approach helps develop students’ skills at delineating the critical decision dilemmas faced while working for organizations.

Synchronous and Asynchronous teaching and learning: While most of the learning will be Synchronous, there will be flipped classrooms, experiential learning and projects as part of Asynchronous delivery.

Learning through Videos (LTV): Videos have become an indispensable part of learning. They make learning really interesting and exciting while adding life to concepts and making them engaging and effective.

Blended Mode Online Courses: Blended mode online courses combine online educational materials and opportunities for interaction online along with traditional place-based classroom methods to make learning effective and easy.

Project/Dissertation: Internship Projects/Dissertations allow students to align their project experience with their developmental needs and goals.

Program Objectives

To understand the role and practice of marketing in an organization, and ways to integrate with other functions to build synergy and profitability.

To demonstrate competency in the current digital era and beyond.

To effectively implement digital marketing strategies in the dynamic and global business environment and analyze the outcomes in a more structured manner.

To impart/ train requisite professional knowledge and expertise in various fields of management to develop domain expertise.

To study and analyze marketing problems and issues in market place and plan.

Program Outcomes

Interpret management concepts to solve complex business problems in real-time business environments.

Appraise business information using research methods and business intelligence approaches to derive insights for informed decision-making.

Examine critical thinking ability for efficient business problem-solving in real-time scenarios to overcome challenges.

Demonstrate ability to communicate and work well with global cultural contexts leading to effective business management.

Analyze individual accountability in a multicultural environment to foster global partnership in a digitally connected world.

Practice ethical principles with moral doctrines and cultivate universal human values.

Solve business management problems using appropriate tools and technologies to succeed in a dynamically changing global business environment.

Develop an entrepreneurial mindset to nurture ideas, and encourage individuals through guided pathways for creating a new venture.