Branch - Management
Faculty - Faculty of Management
Date of Registration - 9th December 2017
Supervisor - Dr. Pratik Jain.
Date of Ph.D. Viva - 24th August 2022
Title - A Study of Consumer Buying Behavior in Rural Market of MP with Special Reference to FMCG Product
1. Dr. Ankur Saxsena, Sanjay Pandit(2021) A Study of Impact of Covid19on FMCG Product with Special Reference to Hand Sanitizer Users of Rural Area in Indore District .International journal Of Future Generation Communication and Networking, Vol.14 No.1 (2021) pp, 3799-3805 .ISNN 2233-7853.
2. Dr.Ankur Saxsena, Sanjay Pandit(2021) A Study Of Impact Of Brand Ambassador On FMCG Products With Special Reference To Cosmetic Products In Major Districts Of Malwa Region In Madhya Pradesh International Journal Of Disaster Recovery And Business Continuity Vol,12.No,1(2021), pp ,1971-1977 ISNN2005-4289
3. Dr. Pratik Jain, Sanjay Pandit(2022) : “A Study Of Impact Of Adversigment On Consumer Behaviour For Fmcg Products With Special Reference To HUL Personal Cares Products In Rural Area Of Khandwa District Madhya Pradesh” Dogo Rangsang Research Journal UGC Care Group I Journal Issn: 2347-7180 Vol-12 Issue-01 No. 03 January 2022.
4. Dr. Pratik Jain, Sanjay Pandit(2022) A Study of Impact of Social Media on Purchase Decision of Consumer Behaviour With Reference to FMCG Products in rural area of Indore District Vol 42, Issue 4, 2022, Tierärztliche Praxis UGC Care Group II Journal Web of Science ISSN0303-6286.
