Branch - Management
Faculty - Faculty of Management
Date of Registration - 1st November 2019
Supervisor - Dr. Sanjeev Singhal, Professor.
Date of Ph.D. Viva - 8th November 2023
Title - Financial Analysis of Digital Marketing Channels
[1] Ajay Goyal, Dr. Sanjeev Singhal, “In an optimized budget how an organization can get most effective penetrating and maximum ROI provider channel of digital marketing.” Mukt Shabd Journal, Volume 12 Issue 7, July 2023, Page No: 1365-1374 DOI: 10.0014.MSJ.2023.V12I07.0086781.1144363.
[2] Ajay Goyal, Dr. Sanjeev Singhal, “How can an organization identify the most efficient digital marketing channel for deep penetration and maximum ROI within a streamlined budget?” Mukt Shabd Journal, Volume 12 Issue 8, August 2023, Page No: 1639-1648 DOI: 10.0014.MSJ.2023.V12I08.0086781.1144637.
