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MBA Advertising & Public Relations

Duration

2 Yrs

Semesters

4 Sem

Intake

60 Seats

Program Type

PG

Program Overview

An MBA in Advertising and Public Relations is a specialized program that focuses on providing students with the knowledge and skills required for managing and leading advertising campaigns and public relations strategies. This program covers topics such as marketing management, advertising strategies, public relations, media planning, consumer behaviour, brand management, and integrated marketing communications. An MBA in Advertising and Public Relations is a specialized graduate-level program that focuses on the strategic aspects of advertising and public relations within the broader context of business management. This program is designed to provide students with a comprehensive understanding of how advertising and public relations fit into a larger business strategy, as well as how to effectively communicate with different audiences.

Eligibility

  • Candidates applying for the MBA program must have secured a minimum of 50% marks in graduation for General and OBC category candidates, and 45% marks for SC/ST/OBC (Non-Creamy Layer) candidates.
  • Candidates must qualify and fulfill the cutoff criteria of the SAGE University Entrance Examination.

Career Opportunities

  • Graduates of an MBA in Advertising and Public Relations can explore diverse career opportunities in marketing, communications, branding, and media industries.
  • Advertising Manager
  • Public Relations Manager
  • Brand Manager
  • Media Planner
  • Marketing Manager
  • Social Media Manager
  • Communications Specialist
  • Corporate Communications Director
  • Market Research Analyst
  • Copywriter
Download Detailed Curriculum

Syllabus & Scheme

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