Overview

An MBA in Advertising and Public Relations is a specialized program that focuses on providing students with the knowledge and skills required for managing and leading advertising campaigns and public relations strategies. This program covers topics such as marketing management, advertising strategies, public relations, media planning, consumer behaviour, brand management, and integrated marketing communications. An MBA in Advertising and Public Relations is a specialized graduate-level program that focuses on the strategic aspects of advertising and public relations within the broader context of business management. This program is designed to provide students with a comprehensive understanding of how advertising and public relations fit into a larger business strategy, as well as how to effectively communicate with different audiences.