Overview

The Digital Media Management revolution is already here around us. Companies and managers now make daily business decisions based on inputs from machine learning tools and AI-powered reporting platforms to the extent that many business operations are now automated and carried out by Digital Management services. This programme is designed to educate the students in the use of artificial intelligence systems and tools in business decisions.

Core Focus Areas

Application of AI in business situations

Data Interpretation

Leadership

Innovation and Entrepreneurship

Corporate Finance

International Marketing

Managerial Economics

Performance Measurement

Strategic Management

Business Ethics and Corporate Governance

Operations and Information Management

Use of AI in all managerial functions

Digital Transformation

Course

This interdisciplinary Study Program covers AI's foundations, principles,and techniques and business subjects such as economics, accounting, finance, and marketing. Besides, learning the theory, students will work on many projects that apply AI to practical problems in retail, manufacturing, finance, and many other businesses. The Curriculum is carefully designed to give students both technological and business perspectives, cutting-edge research and real-world applications.