Overview

Rapid Globalisation with continuous technological improvements, especially in the last thirty years, has caused a tremendous flow of goods, services, labour and capital from neighbouring and far-off countries alike. Global trade has gained importance, foreign direct investment has grown, and competitive pressure on many industries and firms has intensified. Challenges for internationally operating companies are much amplified, with their control and management becoming vital. Hence, SAGE University Indore designed the MBA International Business programme to help students understand the transformation of a firm into a global organisation. Students will learn to apply management theories and techniques that will help them understand the operational concepts of the multinational business environment.

Programme Objectives

Prepare graduates who can identify business opportunities and trends in global markets for sustainable competitive advantage.

Prepare professionals who can understand the role and practice of marketing in an organization and ways to integrate

Prepare graduates competent for the current digital era and beyond; who can effectively implement digital marketing strategies in the dynamic and global business environment and analyze the outcomes in a more structured manner.

Prepare professionals who will study and analyze marketing problems and issues in the marketplace and plan solutions through efficiency-driven and quality-oriented distribution and communication channels

Prepare graduates who understand business ethics and the importance of developing and adhering to a set of strong, generally-accepted ethical principles. SAGE

Market Potential

The entry of MNCs like Amazon, Microsoft, Google, Deloitte, Alibaba etc., has intensified competition in the market, there by creating a high demand for qualified International Business professionals

By 2040, India will be the 3rd largest consumer market. India was also ranked the most attractive nation for retail investment among 30 emerging markets by the US-based global management consulting firm A T Kearney in its entity's Global Retail Development Index (GRDI)